Built for product leaders who need answers, not dashboards
Three tools designed around the decisions mid-market SaaS leaders actually face — competitive positioning, strategic transitions, and retention. Each one gives you a board-ready output in minutes.
Live — Private Beta
Competitive Signal Monitor
Map your full competitive landscape — direct rivals, substitutes, and the status quo alternatives your customers actually consider. Get a synthesized weekly briefing with urgency-ranked signals and an AI disruptability score your board will actually understand.
Coming Soon
Hardware-to-SaaS Transition Scorecard
Most hardware companies underestimate how far along — or behind — they are in the transition to recurring revenue. This scorecard gives you an honest read on where you stand across product, GTM, pricing, and org design, plus a prioritized action list to close the gaps.
Coming Soon
Churn Signal Analyzer
Customers rarely leave without warning — they just stop saying it out loud. This tool surfaces the behavioral and market signals that predict churn before the renewal conversation, so you can get ahead of it. Built for the companies that find out too late.
Forge Product Strategy
Competitive Signal Monitor
Most product teams spend weeks trying to build a competitive picture. This tool does it in about 3 minutes — and gives you something you can actually take to your board.
1
Your business
Tell us what you do and who you solve it for
2
Competitive landscape
Direct rivals, substitutes, and the status quo your customers weigh
3
Strategic context
Calibrate the output to the decision you're actually trying to make
4
Your briefing
AI-synthesized signals, urgency scores, and a disruptability assessment ready to share
Intelligence BriefingAI Synthesized
Executive Summary
5
4
3
Get Your Briefing
Enter your details and we'll send a verification code to your email. Takes about 30 seconds.
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Once you're in, the tool will research your company and map your full competitive landscape. You'll have a board-ready briefing in a few minutes.
Beta is Full
We've hit our 100-user beta limit. Join the waitlist and you'll hear from us when a spot opens up.
Forge Product Strategy
Competitive Signal Monitor
Beta Access Full
We've hit capacity for the private beta. Join the waitlist and you'll be first to know when a spot opens.
Start with what you know. The tool will research your company and frame the problem you solve — then use that to map your full competitive landscape.
→By the end of step 1, you'll have a clear problem statement — the strategic framing the rest of your briefing is built on.
Researching your company...
Based on my research + what you've shared
Does this accurately reflect the problem you solve?
Step 02 of 04
Your competitive landscape
The tool has identified the full landscape of alternatives your customers consider — not just your direct competitors. Review what it found, add anyone it missed, and select what you want monitored.
💡Not sure about some of these? That's completely normal. The tool surfaces options you may not have thought of — including substitutes and the status quo alternatives that quietly lose you deals. Add anything, remove anything, and don't worry about being exhaustive on the first pass.
Mapping your competitive landscape...
Direct Competitors
Who do you see as your competition?
Substitutes & Adjacent Solutions
What do your customers see as their alternatives?
Do Nothing / Status Quo
What stops potential customers from changing behavior?
0 alternatives selected
Step 03 of 04
What are you trying to decide?
This helps the AI weight the signals it surfaces toward the decision you're actually facing — instead of giving you a generic overview of everything happening in your market.
→After this step you'll get a full intelligence briefing with urgency-ranked signals, an executive summary, and your AI disruptability assessment.
Synthesizing intelligence briefing...
Intelligence Briefing
AI Synthesized
Executive Summary
Includes AI-native & new entrant risk
AI Disruptability Assessment
How fortified are you?
Scores your position against AI-powered competitors and new entrants who can now replicate features in months, not years.
Analyzing vulnerabilities...
1 = Vulnerable · 5 = Fortified
Overall Score
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Product
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Market
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Org
Strategic Interpretation
Opportunities — Where Brian Can Help
Advantages to Exploit
Adjust scores — 1 = vulnerable, 5 = fortified
Recommended Actions
Work With Brian
Build your defense before the window closes.
Brian Stahlhammer brings 20+ years of operator experience — including leading OT cybersecurity platform commercialization and scaling community Wi-Fi to 10M+ endpoints — to help you build defensibility before the window closes. He works directly with CPOs, VPs of Product, and CEOs at growth-stage and PE-backed SaaS companies facing exactly these pressures.
Start here — lowest commitment
AI Defensibility Sprint
90 minutes · No retainer needed
One focused session to map your top two vulnerabilities and leave with a 90-day action plan you can take straight to your board. No ongoing commitment required.
Full competitive positioning review, defensibility roadmap, and board-ready narrative. Built for companies at a strategic inflection point — pivot, pricing change, or market defense.